A dynamic collaboration of women, scientists, engineers, physicians, and clinical researchers

Sure, Inc., (“Sure”) is a physician-led company that develops, owns all intellectual property related to, and manufactures the Bexa device, and operates from bases in Los Angeles, New York, London, and Amman (Jordan). Sure provides training in the use of the Bexa device, owns and operates the SureView system, and operates continuous R&D activity

Our team

They make it happen

Leadership

Dr. Joe Peterson, MD
Chairman & CEO

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.


View LinkedIn profile >

David Ables
CTO/COO

Experienced Innovator and Pioneer in Pressure Elastography Technology. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.


View LinkedIn profile >

Geoff Bricker
CIO

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.


View LinkedIn profile >

Doug Guevara
VP, Operations

Doug graduated with a Master’s in Healthcare Administration and a Bachelors in Nutritional Science. With over 15 years of experience in the Healthcare industry, Doug helped reopen Martin Luther Community and assisted in 5.5 billion reimbursements from CMS to the Department of Health Services for Los Angeles County and implemented EMR systems for post-acute facilities nationwide.
View LinkedIn profile >

Wendy Stoltz, RDMS RVT
Lead Examiner

25 plus years of ultrasound experience in multiple specialties as well as applications and sales. Experienced leader in MR, CT and the cardiac Cath lab prior to getting my degree in Diagnostic Imaging-Sonography from Thomas Jefferson University.  Wendy has participated and lead many clinical trials and research studies while at working at Duke University.


View LinkedIn profile >

Katie Campbell, RDMS RVT
Lead Examiner

Highly experienced sonographer specializing in breast ultrasound with a background in health education. After receiving a B.S. in Kinesiology, Katie completed sonography training and certification at Loma Linda University and is now registered in multiple ultrasound specialties.  Katie joined Bexa after working at UCLA Breast Imaging for five years.


View LinkedIn profile >

Eden Heinsheimer
Chief of Staff

Highly experienced sonographer specializing in breast ultrasound with a background in health education. After receiving a B.S. in Kinesiology, Katie completed sonography training and certification at Loma Linda University and is now registered in multiple ultrasound specialties.  Katie joined Bexa after working at UCLA Breast Imaging for five years.


View LinkedIn profile >

advisors

Cheryl Whitaker, MD, Internal Medicine - Senior Medical Advisor

Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet.
Mark Hiatt, MD, Radiologist - Advisor, Radiology & Payor Relations

Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet.
Alberto Montero, MD, Breast Oncologist - Advisor, Breast Oncology

Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet.
Richard Mark, DO, Family Medicine - Advisor, Primary Care Integration

Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet.
Anthony Filly, MD, Radiologist - Advisor, Imaging & Ultrasound

Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet.
Liane Parker, RN - Advisor, Payor Relations & Reimbursement

Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet.
James Peterson, MD, Radiologist - Advisor, Imaging

Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet.
Kate Merton - Advisor, Biotech Commercialization

Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet.
General Gale Pollack (Ret), RN, Former Surgeon General, US Army - Advisor, Mobile Populations

Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet.
Tiara Gathright - Advisor, Minority Populations

Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet.

partners

board

Dr. Joe Peterson

Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
View LinkedIn profile >

Robin Roberts

Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
View LinkedIn profile >

R Sandhu

Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
View LinkedIn profile >

R Maisto

Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
View LinkedIn profile >

Innovation and
early detection

Achieving the full impact of Bexa requires an equal mix of technical accuracy and validation, operational service excellence, and adoption by the majority of women.

Sure combines leaders in large-scale service operations and consumer engagement working hand-in-hand with experts in clinical science, data analysis, machine learning and artificial intelligence.

This team embraces two facts as central: 1) It’s time we stop resisting innovation in early detection, and 2) when adoption is a central challenge, treating healthy women as “patients” and attempting to frighten women consumers down pathways they don’t want to tread is not succeeding.

Thank you for taking the time to learn about Bexa

We’re working hard to continuously advance the sophistication of Bexa and to establish its role in the early detection of breast cancer.

Read a message from our CEO